A Dozen “Do’s” for Women over 40

Women over 40 want to look their best without their image taking an hour a day to achieve. Nor do they want to spend a fortune to look years younger. The 80’s high maintenance is out. You want to find what works best for you and stick to it. Follow these inexpensive yet life changing Dozen “Do’s” to put your best foot forward as time marches on. Celebrate who you are and enjoy these shortcuts to looking your best....

If you were around for a trend the first time, it’s not for you a second time. 80’s styles will date you as old. Give it up and update your image. Look for the Closet Audit worksheet in the Clothing 101© booklet to help you manage your closet chaos.
Spend more money on your hair. Stiff big hair is old. 80’s hairstyles of backcombing and hairspray will date you. Go for healthy hair that moves and is soft to touch. Get a hairstyle that truly flatters you. Cover the gray. Change your styling tools from a curling iron to a flat iron. Update your styling products from gel and hairspray to high gloss serums and pomades.

Grow longer layers for a softer more youthful and approachable hairstyle. Let your hair grow past your ears. Short hair can be harsh unless you have impeccable facial features.

You don’t need more clothes; you need a plan. Plan on quality rather than quantity. Less is more after 40. The Perfect Wardrobe Builder© is an exclusive formula available from Looking Your Best that lists 11 strategic pieces of clothing that coordinate into 60 outfits! This formula is available in the Clothing 101© booklet. Order your copy today!
Colour analysis may have been a fad in the 80’s but the science still holds true. Wearing colours that flatter your eye colour and skin tone make you more attractive. Also, wear clothes that flatter your shape. Don’t know? Looking Your Best offers colour analysis and body / style analysis. Call now for your private and confidential appointment. 780.451.0661
Don’t shop at the same stores as your daughter. Please. Hip trends meant for teenagers and young 20-year-old women look trashy on women over 40. Your daughter doesn’t want to compete with you. Let your confidence shine instead.
Get a bra that really lifts your bustline. This is a must, must, must! You will need to invest in a European brand and it will take 10lbs off you instantly or add curves to your boyish bustline. Really. It’s amazing!
Groom your eyebrows and eliminate facial hair. Shorten your eyebrows by ¼ of an inch to give your eyes an instant lift without surgery! This trick alone will make you look years younger. Shape them. Fill them in with eyeshadow or brow gel to softly define your facial features. Get regular waxing.
Nude pantyhose is out. (read light coloured legs.) So are reinforced toe pantyhose out. Try a medium skintone with small fishnet pattern if you insist on wearing hose. Or a sheer nightshade colour of hose. Ready to go hoseless? Then invest in regular pedicures. Looking Your Best is proud to offer chemical free, paraben free and preservative free sunless tanning lotions for face and body. Ph. 780.451.0661.
Try a pink lipstick or gloss (in your colour tone). Lighten up to freshen up. Dark opaque lipsticks will age you. Pale colours will drain you. Caution on the glitter and shimmer. Leave that for the 20 somethings. Look for moist healthy-looking shine on your lips.
Smudge thin liner into your lashline. Trade thick dark eyeliner for a softer thinner line. Try plum or charcoal. Looking Your Best offers individual makeup lessons to update your makeup routine. Your facial features and lifestyle will be taken into consideration to customize what will work best for you.
Whiten your teeth! Nothing screams old like yellowed teeth. Wear a bright smile and take 10 years off.
Exfoliate and moisturize daily! This will give you a healthy, youthful glow to your skin. Less makeup means softer appearance. Looking Your Best is proud to offer individual skin care lessons using a 100% certified organic skin care line. Huge results with economy-priced products.

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